Digital Marketing Insights

The Importance of Branding for Trades Businesses
Rebekah Forsey Rebekah Forsey

The Importance of Branding for Trades Businesses

Establishing a strong brand presence is essential for standing out from the crowd and attracting loyal customers, particularly in the competitive world of trades businesses. Branding goes far beyond just a logo or a catchy slogan – it encompasses everything from your company's values and personality to the way you interact with customers.

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Email Automation 101
Email Marketing Rebekah Forsey Email Marketing Rebekah Forsey

Email Automation 101

Small businesses today must navigate a labyrinth of digital noise, where clear and strategic communication emerges as the guiding light. Email automation offers a powerful solution for streamlining communication processes, saving time, and nurturing relationships with customers and prospects. In this guide to email automation, we'll explore the importance of email marketing for small businesses and provide actionable steps for setting up email automation campaigns that drive results.

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Lead Magnets That Work
Email Marketing Rebekah Forsey Email Marketing Rebekah Forsey

Lead Magnets That Work

In the competitive world of trade services, attracting quality leads is essential for sustaining and growing your business. Lead magnets offer a powerful solution to capture the attention of potential customers and nurture them into your loyal clients. In this comprehensive guide, we'll delve into the importance of lead magnets for your company and provide actionable tips for creating effective lead magnets that resonate with your target audience.

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Unlocking the Power of Google Ads for Nonprofits
SEO Rebekah Forsey SEO Rebekah Forsey

Unlocking the Power of Google Ads for Nonprofits

Online advertising has become an essential tool for nonprofits looking to raise awareness, attract donors, and drive impact. Google Ads, in particular, offers a powerful platform for reaching potential supporters and amplifying your organization's message. In this comprehensive guide, we'll explore the key insights for leveraging Google Ads effectively as a nonprofit.

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Maximizing Your Online Presence
SEO, Squarespace Tips, Website Design Rebekah Forsey SEO, Squarespace Tips, Website Design Rebekah Forsey

Maximizing Your Online Presence

Having a strong online presence is crucial for the success of small businesses. Search Engine Optimization (SEO) is the key to improving your visibility on search engines like Google and attracting more potential customers to your website. In this comprehensive guide, we'll explore essential SEO tips tailored specifically for small businesses, helping you navigate the complex world of online marketing and achieve lasting success.

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The Ultimate Guide to Crafting a Professional Website for Your Trade Business
Website Design Rebekah Forsey Website Design Rebekah Forsey

The Ultimate Guide to Crafting a Professional Website for Your Trade Business

Having a professional website is essential for trade businesses looking to thrive in a competitive market. Your website serves as the digital storefront for your business, often forming the first impression potential customers have of your brand. In this ultimate guide, we'll walk you through the step-by-step process of building a professional website that effectively showcases your trade business and attracts valuable leads.

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Building Success Online
Rebekah Forsey Rebekah Forsey

Building Success Online

With the shift towards online interactions, having a quality website is no longer just a luxury for large corporations—it's a necessity for businesses of all sizes. Every small business owner should prioritize investing in a quality website to propel their success in the digital marketplace.

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Easily Upgrade from Squarespace 7.0 to 7.1
Seth Hoffman Seth Hoffman

Easily Upgrade from Squarespace 7.0 to 7.1

Upgrading to version 7.1 offers more than just a visual refresh; it's about enhancing your site's functionality and flexibility. Features like site-wide animations, auto-layouts, and the Fluid Engine editing experience empower you to craft an engaging online presence.

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Connecting with SGE: How Google’s New Search Tool Impacts You
Rebekah Forsey Rebekah Forsey

Connecting with SGE: How Google’s New Search Tool Impacts You

Google never fails to keep us on our toes with the latest innovations. Currently in beta testing, their new search feature, SGE (Search Generative Experience), promises a new generation of search. In this post, we’ll dive into what SGE is and its possible impact on the search landscape.

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9 Tools We Use To Make Our Life Easier
Seth Hoffman Seth Hoffman

9 Tools We Use To Make Our Life Easier

As a business owner, finding the right tools to streamline your operations can be a game-changer. At Known Creative, we've experienced firsthand how the right technology can enhance efficiency and foster growth. Here's a list of tools that have been instrumental in our success and can do the same for your business.

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Premium Squarespace Templates
Seth Hoffman Seth Hoffman

Premium Squarespace Templates

For some businesses, our custom web design process is more than they are able to invest. We get it! That’s why we’ve created premium Squarespace templates so anyone can improve their online presence.

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How Effective Web Design Can Boost Your Construction Company's Growth: Top Tips for Best Construction Websites

How Effective Web Design Can Boost Your Construction Company's Growth: Top Tips for Best Construction Websites

In the competitive world of construction, standing out from the crowd is essential. One of the best ways to do this is by having an impressive online presence. Some of the best construction company websites not only showcase their work but also create a sense of trust and professionalism. In this post, we'll discuss top tips and strategies to make your website one of the best construction websites out there, and how this can boost your company's growth.

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From HTML to Squarespace: A Beginner's Guide to Building a Website
Seth Hoffman Seth Hoffman

From HTML to Squarespace: A Beginner's Guide to Building a Website

If you're a business owner looking to build a website, you might feel overwhelmed learning about HTML, CSS and everything else. These coding languages provide the structure, content, and visual design of your website. However, coding a website from scratch can be time-consuming and daunting. In this article, I'll break down the differences between HTML and CSS and explore how Squarespace simplifies the website-building process.

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How To Write The Perfect One-Liner
Seth Hoffman Seth Hoffman

How To Write The Perfect One-Liner

When talking about our business or organization it is essential that we contextualize what we say in a way that will make sense to the person to whom we are speaking.

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What’s the difference between cheap and cost-effective websites?
Seth Hoffman Seth Hoffman

What’s the difference between cheap and cost-effective websites?

You don't need to break the bank in order to get a quality website. But don’t mistake cost-effective marketing for cheap marketing. If you are serious about finding the right partner who is committed to setting you up for success, we’d love to hear from you. Book a call with our owner, Seth Hoffman, to see if we are the right team to help you succeed.

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Testimonial Sliders 📣
Micro Insight Seth Hoffman Micro Insight Seth Hoffman

Testimonial Sliders 📣

When you’ve got an amazing product or service to offer, it can sometimes leave you scratching your head as to why you can’t seem to land those all too precious new leads. Testimonials are the perfect way to get this message out there! And at KNOWN we believe that they should also look great on your website.

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