Heather Ross

Squarespace for Ecommerce and Creative Arts

"Showcasing Whimsical Patterns and Creative Textiles with a Modern, User-Friendly Website"

Project Overview

Heather Ross is a talented textile artist known for her creative and whimsical patterns, as well as a children’s book author. Her previous website, built on Squarespace 7.0, lacked the functionality and design flexibility to fully showcase her unique work and streamline her product sales. She approached us to upgrade her website to Squarespace 7.1 and redesign it to highlight her artistry and make it easier for her audience to shop for her products.

Her goal was to create a modern, visually engaging website that better represented her creative identity while enhancing the user experience, particularly in terms of purchasing her products.

Our Solution

Squarespace for Ecommerce and Creative Arts

To meet Heather’s needs, we delivered a full website upgrade and redesign with a focus on usability and visual appeal:

Squarespace 7.1 Upgrade: Managed the seamless upgrade from Squarespace 7.0 to 7.1, unlocking enhanced design flexibility and improved functionality.
Redesign and New Layouts: Created a fresh, visually appealing design that better showcased Heather’s textile art and products, ensuring her work was prominently featured.
Ecommerce Optimization: Optimized the website’s product pages to streamline the purchasing process, making it easier for visitors to explore and buy her products.
User Experience Focus: Built a more intuitive shopping experience with clear navigation and easy-to-use ecommerce features.

View Website

Results

Modernized Digital Presence: The redesigned website captures Heather’s creative spirit while providing a more polished, professional online presence.
Enhanced Product Showcase: Featured her textiles and books more prominently, giving each product category the attention it deserves.
Improved Ecommerce Experience: Streamlined the purchasing process, resulting in a more seamless experience for customers.